To celebrate Prind Month, our Google Doodle paid homage to hyperpop and iconic LGBTQ+ artists like SOPHIE, whose hit, “Immaterial,” is a true classic of the genre. Hyperpop takes the elements and sounds of pop music and cranks them up, ading modulation, distortion, glitches and more.
with Google Brand Studio
Doodle concept, design and Creative Direction // Thoka Maer
Motion design // Toni Holz
Creative Leadedership // Rehanah Spence & Claudia Chagui
Exec // Jonathan Johnson Griffin & KK Walker
Social Art Direction // Maggie Bradshaw
Social Copywriter // Kyle Connerty
Social Design // Justine Robinson
Production // Kat Caturano
Executive Production // Jelly Mazza
Creative Strategy // Ravi Khanna
Marketing // Selly Sallah